In the age of new media, to receive a traditionally styled postcard can be a surprising and highly effective form direct mail. This nostalgic reminder of the traditional seaside holiday can be used to send to previous customers encouraging repeat custom, and also as a give-away for guests to send to their friends and family at home.
An effective design idea is to use a template like this, with four local images of well known attractions, and a central image of your hotel.
Postcard prices do not include design, however if you have good quality images, design can be as little as £20.
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